Describe and discuss why consumer behavior is of relevance in doing business. Illustrate with two real life examples. Do submit your views and examples in the discussion.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.6: Situational Factors Influencing Consumer Behavior
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Describe and discuss why consumer behavior is of relevance in doing business.

Illustrate with two real life examples.

 

Do submit your views and examples in the discussion.

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