Describe an industry that might be segmented by geographicconcentration. Then identify some of the types of firms thatmight be involved in that industry. Keep in mind that thesecompanies might be involved in other industries as well.
Describe an industry that might be segmented by geographicconcentration. Then identify some of the types of firms thatmight be involved in that industry. Keep in mind that thesecompanies might be involved in other industries as well.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Describe an industry that might be segmented by geographic
concentration. Then identify some of the types of firms that
might be involved in that industry. Keep in mind that these
companies might be involved in other industries as well.
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