Describe a purchase decision for which youused affective choice, one for which you usedattitude-based choice, and one for which youused attribute-based choice. Why did the type ofdecision process you used vary?

Q: how marketers could use  opinion leaders  in prompting a decision?

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Q: Answer in 30 minutes  What is perceptual selectivity, exactly? What factors influence perceptual…

A: Perception is a selective process because people are incredibly selective by nature and can only…

Q: In what ways might the dimensions of attitudes influence consumer behaviour?

A: A consumer attitude can be characterised as an individual's favourable or unfavourable feelings…

Q: What is the multiattribute attitude model?

A: The multiattribute model breaks down the consumer’s overall attitude (that is, view of each brand)…

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A: The involvement of the customer is very important for the business to grow.  If the customer is…

Q: What is affective choice, and when is it most likelyto occur?

A: The consumer buying decision process depends on the way they perceive a product or service and the…

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A: Individual M has developed a theory of motivation that describes five level of needs that dictates…

Q: What is perceptual selectivity, exactly? What factors influence perceptual selectivity? Asap

A: Perception is a selective process because people are inherently very selective and can only perceive…

Q: What is a contextual cue? Why is it of interest tomarketers?

A: Marketers must know they attitude and behavior of customers to reach them with the right product. It…

Q: What are the two types of preference model marketers use to understand how consumers make…

A: Consumer preferences: Consumer preferences refer to the choice and preferences of an individual that…

Q: What exactly is perceptual selectivity? What factors have an impact on perceptual selectivity?

A: Perception is a selective process because people are by nature extremely selective and can only…

Q: What exactly is perceptual selectivity? What factors influence perceptual selectivity? Answer in 20…

A: Perception is the process by which sensory data is transformed into knowledge. In order to later…

Q: How does generic problem recognition differfrom selective problem recognition? Under whatconditions…

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Q: Define perceptual selectivity? What elements affect perceptual selectivity?

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.