Delaware Carnival Inc. will be offering a new ride in its amusement park. It has ident following sales and costs from its introduction phase to the growth stages. Year 0 Year 1 Year 2 Tickets to be sold Price per unit 72,000 240,000 P 200 P 200 COSTS Research and Development Ride designing and prototyping Ride equipment manufacturing and safety trial runs P 8,000,000 24,000,000 10,000,000 P 8,000,000 3,000,000 P 4,000,000 2,000,000 Marketing 8,000,000 Repairs and maintenance 4,000,000

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Delaware Carnival Inc. will be offering a new ride in its amusement park. It has identified the
following sales and costs from its introduction phase to the growth stages.
Year 0
Year 1
Year 2
ТОTAL
Tickets to be sold
72,000
240,000
312,000
Price per unit
P
200
200
P
200
COSTS
Research and Development
P 8,000,000
24,000,000
P 8,000,000
24,000,000
Ride designing and prototyping
Ride equipment manufacturing
10,000,000
10,000,000
and safety trial runs
Marketing
P 8,000,000
3,000,000
P 4,000,000
2,000,000
8,000,000
20,000,000
Repairs and maintenance
Utilities
4,000,000
9,000,000
360,000
1,200,000
1,560,000
Customer Support
1,440,000
4,800,000
6,240,000
Cost of printing tickets
360,000
1,200,000
1,560,000
Incremental Administrative
500,000
500,000
500,000
1,500,000
P 54,500,000 P 13,660,000 P 13,700,000 P 81,860,000
Its maturity stage will span a period of three years where the entity will be forced to lower its
TOTAL COSTS
prices to P180 per ticket to maintain annual sales of 300,000. Its decline stage will provide sales of
P18,000,000 (100,000 tickets x P180) and total costs of P15,000,000.
If the target life cycle profit margin is 25%, how much is the total maximum cost that Delaware can
incur over the three-year maturity phase?
Transcribed Image Text:Delaware Carnival Inc. will be offering a new ride in its amusement park. It has identified the following sales and costs from its introduction phase to the growth stages. Year 0 Year 1 Year 2 ТОTAL Tickets to be sold 72,000 240,000 312,000 Price per unit P 200 200 P 200 COSTS Research and Development P 8,000,000 24,000,000 P 8,000,000 24,000,000 Ride designing and prototyping Ride equipment manufacturing 10,000,000 10,000,000 and safety trial runs Marketing P 8,000,000 3,000,000 P 4,000,000 2,000,000 8,000,000 20,000,000 Repairs and maintenance Utilities 4,000,000 9,000,000 360,000 1,200,000 1,560,000 Customer Support 1,440,000 4,800,000 6,240,000 Cost of printing tickets 360,000 1,200,000 1,560,000 Incremental Administrative 500,000 500,000 500,000 1,500,000 P 54,500,000 P 13,660,000 P 13,700,000 P 81,860,000 Its maturity stage will span a period of three years where the entity will be forced to lower its TOTAL COSTS prices to P180 per ticket to maintain annual sales of 300,000. Its decline stage will provide sales of P18,000,000 (100,000 tickets x P180) and total costs of P15,000,000. If the target life cycle profit margin is 25%, how much is the total maximum cost that Delaware can incur over the three-year maturity phase?
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