Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Define the term sweepstakes?
Expert Solution
Step 1
Promotion involves making the consumers get familiar with the brand or making them aware of it. This is done using various marketing tools.
The promotion mix contains the elements which are used in marketing a product/service. These are:
- Advertising
- Sales promotion
- Public relations
- Publicity
- Direct marketing
- Personal selling
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