Define the following and give an example per item.  1. Leniency Error 2. Central Tendency Error 3. Strictness Error

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter11: Product Concepts, Branding, And Packaging
Section11.1: Gaga: Not Just A Lady
Problem 1VC
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Define the following and give an example per item. 


1. Leniency Error
2. Central Tendency Error
3. Strictness Error
4. Halo Error
5. Proximity Error
6. Contrast Error
7. Recency Effect 

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