Answered: Define labelling?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Define labelling?

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Labelling refers to the information that is made available by the companies for its products on its packaging. It is the printed information found on the wrappers of the product. Labelling is done with the objective of providing detailed information about the product to the customer to aid their purchase decision.

Labelling helps the customers in making their buying process easier and quicker and they can easily recognize the product which they prefer to buy by seeing the labelling on the packets. There are three different types of labelling which are used by the companies. These are brand labelling, Descriptive labelling and Grade labelling.

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