Day-to-day life Arabia can be perplexing to foreign managers as they try to exercise acceptable personal and business behavior. Saudia Arabia's mixture of strict religious convictions, ancient social traditions, and governmental economic policies results in laws and customs that often contrast with those in other countries, shift with little advance notice, and vary by industry and region. Still, changes are in play.  The growing importance of oil for Saudi Arabia, particularly since the 1970s, has led to rapid urbanization and given the government the means to offer social services such as free education and better public health services.  Likewise, we see big changes in gender roles. Saudi women are bringing “passion, energy and enthusiasm” to the workplace in greater numbers than ever, Danielle Atkins, chief marketing and communications officer at Diriyah Gate Development Authority (DGDA) in Riyadh, told Arab News.  Atkins said that she has seen a sharp rise in the number of women working in the Kingdom and notes that “This is an incredible time for Saudi women.” Besides expanding Saudi Arabians ’ sense of a national identity, these types of changes are also    ____________   their traditional cultural context and way of living.   A) Ignoring B) Fortifying C) Diminshing

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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 Day-to-day life Arabia can be perplexing to foreign managers as they try to exercise acceptable personal and business behavior.

Saudia Arabia's mixture of strict religious convictions, ancient social traditions, and governmental economic policies results in laws and customs that often contrast with those in other countries, shift with little advance notice, and vary by industry and region. Still, changes are in play. 

The growing importance of oil for Saudi Arabia, particularly since the 1970s, has led to rapid urbanization and given the government the means to offer social services such as free education and better public health services. 

Likewise, we see big changes in gender roles. Saudi women are bringing “passion, energy and enthusiasm” to the workplace in greater numbers than ever, Danielle Atkins, chief marketing and communications officer at Diriyah Gate Development Authority (DGDA) in Riyadh, told Arab News.

 Atkins said that she has seen a sharp rise in the number of women working in the Kingdom and notes that “This is an incredible time for Saudi women.”

Besides expanding Saudi Arabians ’ sense of a national identity, these types of changes are also    ____________   their traditional cultural context and way of living.  

A) Ignoring

B) Fortifying

C) Diminshing

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