Daisy works for a candle manufacturer and has a great idea for a new product. She wants the candle to smell like french fries that have just been lifted from a deep fryer, as she knows this is a smell that many people find nostalgic. She designed the cover of the package to mirror a popular fast food chain's packaging. The legal team has advised that there is risk with this approach. The cost of the candles will be 10% more to manufacture than a more traditional candle, and the candles will have a retail prices of 20% more. Which of the following can be concluded from Daisy's story above? A) Daisy's new candle is the most expensive canlde that Daisy's company makes B) The french fry candle will sell more than lavender candles due to nostalgia  C) The french fry candle will have a higher profit margin ([price - cost]/price) than a more traditional candle D) The legal team strongly believes Daisy will be sued because of the packaging design

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
icon
Related questions
Question

Daisy works for a candle manufacturer and has a great idea for a new product. She wants the candle to smell like french fries that have just been lifted from a deep fryer, as she knows this is a smell that many people find nostalgic. She designed the cover of the package to mirror a popular fast food chain's packaging. The legal team has advised that there is risk with this approach. The cost of the candles will be 10% more to manufacture than a more traditional candle, and the candles will have a retail prices of 20% more. Which of the following can be concluded from Daisy's story above?

A) Daisy's new candle is the most expensive canlde that Daisy's company makes

B) The french fry candle will sell more than lavender candles due to nostalgia 

C) The french fry candle will have a higher profit margin ([price - cost]/price) than a more traditional candle

D) The legal team strongly believes Daisy will be sued because of the packaging design

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps with 2 images

Blurred answer
Knowledge Booster
Sales
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
Economics
ISBN:
9780190931919
Author:
NEWNAN
Publisher:
Oxford University Press
Principles of Economics (12th Edition)
Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON
Engineering Economy (17th Edition)
Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON
Principles of Economics (MindTap Course List)
Principles of Economics (MindTap Course List)
Economics
ISBN:
9781305585126
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning
Managerial Economics & Business Strategy (Mcgraw-…
Managerial Economics & Business Strategy (Mcgraw-…
Economics
ISBN:
9781259290619
Author:
Michael Baye, Jeff Prince
Publisher:
McGraw-Hill Education