Create a spreadsheet describing Amazon's output and pricing choices with respect to the Kindle e-reader. (Use the template from Problem S1 with price equation: P = 294-35Q and MC = $126.) Use your spreadsheet optimizer to find the combination of output and price that maximizes profit. Now include the extra net revenue from e-book sales, $100 per Kindle. (Compute this total in cell G7 according to the formula: = 100*B7.) Finally, in cell H 7, compute total profit (from both Kindles and e-book sales). What combination of Kindle output and price maximizes Amazon' s total profit? Explain why Amazon should cut its price relative to the price in part a.

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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Create a spreadsheet describing Amazon's output and pricing
choices with respect to the Kindle e-reader. (Use the template
from Problem S1 with price equation: P = 294-35Q and MC =
$126.) Use your spreadsheet optimizer to find the combination of
output and price that maximizes profit. Now include the extra net
revenue from e-book sales, $100 per Kindle. (Compute this total
in cell G7 according to the formula: = 100*B7.) Finally, in cell H
7, compute total profit (from both Kindles and e-book sales).
What combination of Kindle output and price maximizes Amazon'
s total profit? Explain why Amazon should cut its price relative to
the price in part a.
Transcribed Image Text:Create a spreadsheet describing Amazon's output and pricing choices with respect to the Kindle e-reader. (Use the template from Problem S1 with price equation: P = 294-35Q and MC = $126.) Use your spreadsheet optimizer to find the combination of output and price that maximizes profit. Now include the extra net revenue from e-book sales, $100 per Kindle. (Compute this total in cell G7 according to the formula: = 100*B7.) Finally, in cell H 7, compute total profit (from both Kindles and e-book sales). What combination of Kindle output and price maximizes Amazon' s total profit? Explain why Amazon should cut its price relative to the price in part a.
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