Customers seldom articulate their needs in a proper manner; rather they more than often express their needs (many times, bitch and moan!) in the form of their problems. Below given are a few such statements. Translate the following customer statements about a student book bag into proper ‘needs’ statements: a) “I never use both straps on my knapsack; I just sling it over one shoulder.” b) “See how the leather on the bottom of the bag is all scratched; it’s ugly.” c) “I hate the sound of zipping and unzipping.” d) “There’s nothing worse than a banana that’s been squished by the edge of a text book.” e) “When I’m standing in line at the cashier trying to find my chequebook while balancing my bag on my knee, I feel like a stork.”
Customers seldom articulate their needs in a proper manner; rather they more than often express their needs (many times, bitch and moan!) in the form of their problems. Below given are a few such statements. Translate the following customer statements about a student book bag into proper ‘needs’ statements: a) “I never use both straps on my knapsack; I just sling it over one shoulder.” b) “See how the leather on the bottom of the bag is all scratched; it’s ugly.” c) “I hate the sound of zipping and unzipping.” d) “There’s nothing worse than a banana that’s been squished by the edge of a text book.” e) “When I’m standing in line at the cashier trying to find my chequebook while balancing my bag on my knee, I feel like a stork.”
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Customers seldom articulate their needs in a proper manner; rather they more than often express their needs (many times, bitch and moan!) in the form of their problems. Below given are a few such statements. Translate the following customer statements about a student book bag into proper ‘needs’ statements:
a) “I never use both straps on my knapsack; I just sling it over one shoulder.” b) “See how the leather on the bottom of the bag is all scratched; it’s ugly.” c) “I hate the sound of zipping and unzipping.” d) “There’s nothing worse than a banana that’s been squished by the edge of a text book.” e) “When I’m standing in line at the cashier trying to find my chequebook while balancing my bag on my knee, I feel like a stork.”
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