Q1: Shannon's brewery currently boasts a customer base of 1,750 customers that frequent thebrewhouse on average twice per month and spend $26 per visit. Shannon 's current variable cost ofgoods sold is 50% of sales. The customer retention rate per month is 0.78, based on data collectedfrom its website and an analysis of credit card receipts. Its current cost of capital for borrowing andinvesting is about 12% per year, or 1% per month. What is Shannon's approximate CLV for its averagecustomer? Compute your answer to the nearest penny.

Customer Lifetime Value (CLV): It represents the value contributed by the customer to the business…

Answered: customer? Compute your answer to the…

Essentials Of Investments

11th Edition

ISBN:9781260013924

Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Chapter1: Investments: Background And Issues

Section: Chapter Questions

Problem 1PS

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