Currently. Tidal prices their service at $15.00 per month. If Hindenburg wants to set a parity price, how much should they charge per month? (Round to the nearest cent.) O $10.90 O $15.00 O$12.26 O $14.42 $18.36

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 6MC
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D1.

 

[Kanye] Kanye West has decided to create a new music streaming service, Hindenburg, to compete
with his old service, Tidal, that he sold. He conducted a multiattribute modeling survey that
determines that consumers perceive the two services as follows, where each attribute is rated on a 1
(poor) to 10 (excellent) scale.
Depth
Big Names
Sound
Quality
$10.90
Tidal Hindenburg Importance
$15.00
$12.26
8
00
O$14.42
O$18.36
00
Availability 6
8
3
6
9
5
2
.
7
Currently. Tidal prices their service at $15.00 per month. If Hindenburg wants to set a parity price,
how much should they charge per month? (Round to the nearest cent.)
8
4
Transcribed Image Text:[Kanye] Kanye West has decided to create a new music streaming service, Hindenburg, to compete with his old service, Tidal, that he sold. He conducted a multiattribute modeling survey that determines that consumers perceive the two services as follows, where each attribute is rated on a 1 (poor) to 10 (excellent) scale. Depth Big Names Sound Quality $10.90 Tidal Hindenburg Importance $15.00 $12.26 8 00 O$14.42 O$18.36 00 Availability 6 8 3 6 9 5 2 . 7 Currently. Tidal prices their service at $15.00 per month. If Hindenburg wants to set a parity price, how much should they charge per month? (Round to the nearest cent.) 8 4
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