Cullumber Monograms sells stadium blankets that have been monogrammed with high school and university emblems. The blankets retail for $40 throughout the country to loyal alumni of over 1,600 schools. Cullumber’s variable costs are 40% of sales; fixed costs are $120,000 per month. Assume that variable costs increase to 30% of the current sales price and fixed costs increase by $12,000 per month. If Cullumber were to raise its sales price 10% to cover these new costs, but the number of blankets sold were to drop by 7%, what would be the new annual operating income?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Cullumber Monograms sells stadium blankets that have been monogrammed with high school and university emblems. The blankets retail for $40 throughout the country to loyal alumni of over 1,600 schools. Cullumber’s variable costs are 40% of sales; fixed costs are $120,000 per month.

Assume that variable costs increase to 30% of the current sales price and fixed costs increase by $12,000 per month. If Cullumber were to raise its sales price 10% to cover these new costs, but the number of blankets sold were to drop by 7%, what would be the new annual operating income?

Expert Solution
Step 1
Contribution Margin Ratio    
Selling Price per unit ($) 40  
Variable Cost(VC) per unit (40% of Sales) $ 16  
Therefore, Contribution margin = (Sales - VC) 24  
Contribution Margin Ratio = (Contribution Margin / Sales) 60%
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