Cullumber Monograms sells stadium blankets that have been monogrammed with high school and university emblems. The blankets retail for $40 throughout the country to loyal alumni of over 1,600 schools. Cullumber’s variable costs are 40% of sales; fixed costs are $120,000 per month. Assume that variable costs increase to 30% of the current sales price and fixed costs increase by $12,000 per month. If Cullumber were to raise its sales price 10% to cover these new costs, but the number of blankets sold were to drop by 7%, what would be the new annual operating income?
Cost-Volume-Profit Analysis
Cost Volume Profit (CVP) analysis is a cost accounting method that analyses the effect of fluctuating cost and volume on the operating profit. Also known as break-even analysis, CVP determines the break-even point for varying volumes of sales and cost structures. This information helps the managers make economic decisions on a short-term basis. CVP analysis is based on many assumptions. Sales price, variable costs, and fixed costs per unit are assumed to be constant. The analysis also assumes that all units produced are sold and costs get impacted due to changes in activities. All costs incurred by the company like administrative, manufacturing, and selling costs are identified as either fixed or variable.
Marginal Costing
Marginal cost is defined as the change in the total cost which takes place when one additional unit of a product is manufactured. The marginal cost is influenced only by the variations which generally occur in the variable costs because the fixed costs remain the same irrespective of the output produced. The concept of marginal cost is used for product pricing when the customers want the lowest possible price for a certain number of orders. There is no accounting entry for marginal cost and it is only used by the management for taking effective decisions.
Cullumber Monograms sells stadium blankets that have been monogrammed with high school and university emblems. The blankets retail for $40 throughout the country to loyal alumni of over 1,600 schools. Cullumber’s variable costs are 40% of sales; fixed costs are $120,000 per month.
Assume that variable costs increase to 30% of the current sales price and fixed costs increase by $12,000 per month. If Cullumber were to raise its sales price 10% to cover these new costs, but the number of blankets sold were to drop by 7%, what would be the new annual operating income?
Contribution Margin Ratio | ||
Selling Price per unit ($) | 40 | |
Variable Cost(VC) per unit (40% of Sales) $ | 16 | |
Therefore, Contribution margin = (Sales - VC) | 24 | |
Contribution Margin Ratio = (Contribution Margin / Sales) | 60% |
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