Critically discuss how different subcultures associated with sustainable consumption can influence the purchasing behaviour of the 18-35 cohort

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 5DYMP
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Critically discuss how different subcultures associated with sustainable consumption can influence the purchasing behaviour of the 18-35 cohort

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