Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Describe the function of the critical lure
Expert Solution
Step 1
Talking about the critical lure then, it is the tendency of the people to recall the words associated with the presented information. Critical lure with help you in remembering the words which he heard it already. For example, critical lure word is doctor, which the person has to remember when we speak or present something.
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