Critical Thinking Products such as video games produced for tfaditional gaming consoles used to be soldonly as physical items, but of course now they can alsobe downloaded onto a gaming console (such as XboxOne or PlayStation 4). For a video game that is exclu- sively sold as a download, how do you think the newproduct development process might vary compared tothe process involved in producing a video game soldexclusively as a physical product?
Critical Thinking Products such as video games produced for tfaditional gaming consoles used to be soldonly as physical items, but of course now they can alsobe downloaded onto a gaming console (such as XboxOne or PlayStation 4). For a video game that is exclu- sively sold as a download, how do you think the newproduct development process might vary compared tothe process involved in producing a video game soldexclusively as a physical product?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Products such as video games produced for tfaditional gaming consoles used to be sold
only as physical items, but of course now they can also
be downloaded onto a gaming console (such as Xbox
One or PlayStation 4). For a video game that is exclu- sively sold as a download, how do you think the new
product development process might vary compared to
the process involved in producing a video game sold
exclusively as a physical product?
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