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Critical Thinking Products such as video games pro- duced for traditional gaming consoles used to be sold only as physical items, but of course now they can also be downloaded onto a gaming console (such as Xbox One or PlayStation 4). For a video game that is exclu- sively sold as a download, how do you think the new product development process might vary compared to the process involved in producing a video game sold exclusively as a physical product?

Critical Thinking Products such as video games pro- duced for traditional gaming consoles used to be sold only as physical items, but of course now they can also be downloaded onto a gaming console (such as Xbox One or PlayStation 4). For a video game that is exclu- sively sold as a download, how do you think the new product development process might vary compared to the process involved in producing a video game sold exclusively as a physical product?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Products such as video games pro- duced for traditional gaming consoles used to be sold only as physical items, but of course now they can also be downloaded onto a gaming console (such as Xbox One or PlayStation 4). For a video game that is exclu- sively sold as a download, how do you think the new product development process might vary compared to the process involved in producing a video game sold exclusively as a physical product?
Transcribed Image Text:Critical Thinking Products such as video games pro- duced for traditional gaming consoles used to be sold only as physical items, but of course now they can also be downloaded onto a gaming console (such as Xbox One or PlayStation 4). For a video game that is exclu- sively sold as a download, how do you think the new product development process might vary compared to the process involved in producing a video game sold exclusively as a physical product?
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