Cost per Unit of Cost Driver Activity Description of Activity Cost Driver 1. Ticket sales Selling and verifying tickets for entry into the park Loading, monitoring, off-loading patrons on attraction Roaming the park and cleaning Number of tickets $3.35 per ticket sold sold and verification Number of runs 2. Operating attractions $90 per run 3. Litter patrol Number of litter $20 per hour patrol hours up waste as necessary The following information describes the existing operations: a. The average number of patrons per week is 55,000. b. The total number of runs across all attractions is 11,340 runs each week. c. It requires 1,750 hours of litter patrol hours to keep the park clean. In response to competitive pressures and to continue to attract 55,000 patrons per week, Lagoon has decid- ed to lower ticket prices to $33 per patron. To maintain the same level of profits as before, Lagoon is looking to make the following changes to reduce operating costs: a. Reduce the cost of selling and verifying tickets by S0.35 per ticket sold. b. Reduce the total number of runs across all attractions by 1,000 runs by reducing the operating hours of some of the attractions that are not very popular. c. Increase the number of refuse containers in the park at an additional cost of $250 per week. This will decrease the litter patrol hours by 20%. The cost per unit of cost driver for all other activities will remain the same. 1. Will Lagoon achieve its target operating income of 35% of revenues at ticket prices of $35 per ticket before any operating changes? 2. After Lagoon reduces ticket prices and makes the changes and improvements described above, will Lagoon achieve its target operating income in dollars calculated in requirement 1? Show your calculations. 3. What challenges might managers at Lagoon encounter in achieving the target cost? How might they overcome these challenges? Required 4. A new carbon tax of $3 per run is proposed to be levied on the energy consumed to operate the attrac- tions. Will Lagoon achieve its target operating income calculated in requirement 1? If not, by how much will Lagoon have to reduce its costs through value engineering to achieve the target operating income calculated in requirement 1?