Continuous approach Please also give a reason for
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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which environmental scanning approach is PepsiCo using between the following three approaches that managers can use:
- Ad hoc or irregular approach
- Periodical or regular approach
- Continuous approach
Please also give a reason for your choice
Transcribed Image Text:PEPSICO
Lays Tropicana.
QUAKER
pepsi.
As the world's second largest food and beverage company, PepsiCo realized that the increased focus
on health and wellness (both societal and political) meant that the company needed to invest more
heavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' a
much larger part of the company's portfolio than it is today. She wants to increase what she calls its
'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – from
the ten billion dollar business it is now into a thirty billion dollar business by 2020." The company has
moved to acquire brands in the functional food and beverage space (Naked) and increased
investment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can be
applied to products within its lucrative soft drink and chips business. While PepsiCo has adapted to
the changing environment, other companies have not fared as well.
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