To continue its plan for global growth, KFC must understand which of the following statements regarding global segmentation, targeting, andpositioning is true?Multiple ChoiceOGlobal segmentation, targeting, and positioning activities are far less complicated than the same activities in the domesticmarket.Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.When developing a global STP strategy. It is best to define segments by geography alone.5:54 am ✓Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domesticmarket.Companies must continually adjust products and marketing strategies to meet the changing needs of global marketsWhen developing a global STP strategy, it is best to define segments by geography alone.The "golden rule" for global STP activities for firms is never to after a firm's marketing mix to serve the needs of global markets.Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.

The correct answer is: (B) Companies must continually adjust products and marketing strategies to…

Answered: continue its plan for global growth,…

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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Ma3. You have been asked to advise the Chief Executive Officer of a major Hotel chain in your country. The domestic market is saturated, and you are considering penetrating global markets. Discuss FIVE potential payoff and FIVE risks of implementing a global strategy.
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QUESTION Rockwater management added two financial measures. Project profitability provided focus on the project as the basic unit for planning and control, and sales backlog helped reduce uncertainty of performance. Rockwater wanted to recognize the distinction between its two types of customers: Tier I customers, oil companies that wanted a high value-added relationship, and Tier II customers, those that chose suppliers solely on the basis of price. A price index, incorporating the best available intelligence on competitive position, was included to ensure that Rockwater could still retain Tier II customers’ business when required by competitive conditions. The company’s strategy, however, was to emphasize value-based business. An independent organization conducted an annual survey to rank customers’ perceptions of Rockwater’s services compared to those of its competitors. In addition, Tier I customers were asked to supply monthly satisfaction and performance ratings. Rockwater…
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Exercise 5-27 Algo Investment advisors recommend risk reduction through international diversification. International investing allows you to take advantage of the potential for growth in foreign economies, particularly in emerging markets. Janice Wong is considering investment in either Europe or Asia. She has studied these markets and believes that both markets will be influenced by the U.S. economy, which has a 24% chance for being good, a 60% chance for being fair, and a 16% chance for being poor. Probability distributions of the returns for these markets are given in the accompanying table. State of the U.S. Returns in Returns in Economy Good Fair Poor Europe 10% Asia 27% 9% -5% 10% -9% a. Find the expected value and the standard deviation of returns in Europe and Asia. (Round intermediate calculations to at least 4 decimal places and final answers to 2 decimal places.) Europe Asia Expected value 7.00 % 11.04 % Standard deviation 5.25 % % b. What will Janice pick as an investment…
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QUESTION TWO PwC said in a memo to employees this week that it is offering this new policy to attract and retain talent and become more diverse. As a manager, discuss the additional approaches PwC should implement in order to achieve diversity.

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