To continue its plan for global growth, KFC must understand which of the following statements regarding global segmentation, targeting, andpositioning is true?Multiple ChoiceOGlobal segmentation, targeting, and positioning activities are far less complicated than the same activities in the domesticmarket.Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.When developing a global STP strategy. It is best to define segments by geography alone.5:54 am ✓Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domesticmarket.Companies must continually adjust products and marketing strategies to meet the changing needs of global marketsWhen developing a global STP strategy, it is best to define segments by geography alone.The "golden rule" for global STP activities for firms is never to after a firm's marketing mix to serve the needs of global markets.Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.

The correct answer is: (B) Companies must continually adjust products and marketing strategies to…

Answered: continue its plan for global growth,…

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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QUESTION 17 A division is evaluated on ROI, based on ending balances for investment base. The manager has an incentive to: A. acquire assets early in a year and dispose of them late in the same year. B. dispose of assets early in a year and do not acquire assets for years. C. acquire assets late a year and dispose them late in the same year D. keep acquiring assets without disposing any. E. dispose assets late in a year and do not acquire assets for years.
Exercise 5-27 Algo Investment advisors recommend risk reduction through international diversification. International investing allows you to take advantage of the potential for growth in foreign economies, particularly in emerging markets. Janice Wong is considering investment in either Europe or Asia. She has studied these markets and believes that both markets will be influenced by the U.S. economy, which has a 24% chance for being good, a 60% chance for being fair, and a 16% chance for being poor. Probability distributions of the returns for these markets are given in the accompanying table. State of the U.S. Returns in Returns in Economy Good Fair Poor Europe 10% Asia 27% 9% -5% 10% -9% a. Find the expected value and the standard deviation of returns in Europe and Asia. (Round intermediate calculations to at least 4 decimal places and final answers to 2 decimal places.) Europe Asia Expected value 7.00 % 11.04 % Standard deviation 5.25 % % b. What will Janice pick as an investment…
Question 2 (to) Slack's (1994) importance-performance matrix is a tool that suggests a four-stage process for spotting gaps between market requirements and an organization's actual performance. In stage 1, the importance scale of the performance measures is measured as related to customers. In stage 2, the performance is measured as related to competitors. A. Why is it important for organizations to improve performance for its long-term success? marks) B. Explain how stage 3 is related to the first two stages. How does an organization use this stage to locate itself on the importance-performance matrix? (martes)
Match the marketing growth strategy on the left with its description on the right. Instructions Market penetration Product development Market development Diversification ||| Selling more of existing goods and services to existing customers Selling existing goods and services to new customers. Creating new goods and services for existing markets Offering new goods and services to attract new customers 1

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