Consumer Valuations for Two Versions of the Honda Pilot Consumer Type Honda Pilot 4WD 4WD LX Highly price-sensitive $32,000 $37,000 Honda Pilot Touring Lecs price-sensitive $33 500
Consumer Valuations for Two Versions of the Honda Pilot Consumer Type Honda Pilot 4WD 4WD LX Highly price-sensitive $32,000 $37,000 Honda Pilot Touring Lecs price-sensitive $33 500
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Transcribed Image Text:Consumer Valuations
for Two Versions of
the Honda Pilot
Consumer Type
Honda
Pilot 4WD 4WD
LX
Honda Pilot
Touring
$37,000
$44,000
Highly price-sensitive $32,000
Less price-sensitive
Honda plans on pricing the 4WD LX at
$30,000 and the Touring model at $40,000. Is
this pricing structure incentive compatible?
How much would Honda get from selling to
two customers-one of each type?
A. Yes; $70,000.
B. No; $70,000.
C. Yes; $76,000.
D. There's not enough information to be able
to determine the answer.
E. No; $60,000.
Suppose that the Touring model costs just
$1000 more to produce than the 4WD LX.
How much can Honda raise the price on the
Touring model (keeping the price on the 4WD
LX unchanged) without reducing profit?
A. $599.99.
B. $999.99.
C. $1499.99.
D. $499.99.
E. $0.
$33,500
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