US Auto Company would like to offer rebates to its customers in order to increase sales.  If it lowers prices sales will increase.    This will depend on the price elasticity of           demand.  Assume that the price elasticity of demand is 1.5.  This firm is considering a $400 rebate on its cars.  Also assume the following information on prices and    costs before the rebates:           Average price per car                                   $9,000 per car           Expected sales volume at $9,000) per car     1,000,000 cars           Average total costs per car                           $8,200 per car           Total variable cost                                         $6,400,000,000   Calculate the present total fixed costs, average variable costs and average fixed costs. What is the present breakeven point? What is the change in revenue resulting from the $400 price reduction? What is the effect on the cost per car after the change? In other words what is the average cost per car after the change? Should the change be made?

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
icon
Related questions
Question

US Auto Company would like to offer rebates to its customers in order to increase sales.  If it lowers prices sales will increase.    This will depend on the price elasticity of           demand.  Assume that the price elasticity of demand is 1.5.  This firm is considering a $400 rebate on its cars.  Also assume the following information on prices and    costs before the rebates:

          Average price per car                                   $9,000 per car

          Expected sales volume at $9,000) per car     1,000,000 cars

          Average total costs per car                           $8,200 per car

          Total variable cost                                         $6,400,000,000

 

  • Calculate the present total fixed costs, average variable costs and average fixed costs.
  • What is the present breakeven point?
  • What is the change in revenue resulting from the $400 price reduction?
  • What is the effect on the cost per car after the change? In other words what is the average cost per car after the change?
  • Should the change be made?
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 1 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
Economics
ISBN:
9780190931919
Author:
NEWNAN
Publisher:
Oxford University Press
Principles of Economics (12th Edition)
Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON
Engineering Economy (17th Edition)
Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON
Principles of Economics (MindTap Course List)
Principles of Economics (MindTap Course List)
Economics
ISBN:
9781305585126
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning
Managerial Economics & Business Strategy (Mcgraw-…
Managerial Economics & Business Strategy (Mcgraw-…
Economics
ISBN:
9781259290619
Author:
Michael Baye, Jeff Prince
Publisher:
McGraw-Hill Education