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construction going on in the assumptions for future on past O The Davidson Company sells lumber and wants to decide how much inventory it will need over the next year. There is a significant amount of new community. To assess the need for lumber, The Davidson Company looked at the data for lumber sales over the past several years and based his Odata. This example shows that it's always a risky to predict growth, but a smart technique is to OO a gather data on the income level of the targeted segment Ob obtain sales data in the industry for several years and draw a conclusion through a moving average Ocuse the census data to see household trends Od obtain data on the age of potential home buyers

construction going on in the assumptions for future on past O The Davidson Company sells lumber and wants to decide how much inventory it will need over the next year. There is a significant amount of new community. To assess the need for lumber, The Davidson Company looked at the data for lumber sales over the past several years and based his Odata. This example shows that it's always a risky to predict growth, but a smart technique is to OO a gather data on the income level of the targeted segment Ob obtain sales data in the industry for several years and draw a conclusion through a moving average Ocuse the census data to see household trends Od obtain data on the age of potential home buyers

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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OOOO The Davidson Company sells lumber and wants to decide how much inventory it will need over the next year. There is a significant amount of new construction going on in the community. To assess the need for lumber, The Davidson Company looked at the data for lumber sales over the past several years and based his assumptions for future on past Odata. This example shows that it's always a risky to predict growth, but a smart technique is to OO a gather data on the income level of the targeted segment Ob obtain sales data in the industry for several years and draw a conclusion through a moving average O use the census data to see household trends O d.obtain data on the age of potential home buyers
Transcribed Image Text:OOOO The Davidson Company sells lumber and wants to decide how much inventory it will need over the next year. There is a significant amount of new construction going on in the community. To assess the need for lumber, The Davidson Company looked at the data for lumber sales over the past several years and based his assumptions for future on past Odata. This example shows that it's always a risky to predict growth, but a smart technique is to OO a gather data on the income level of the targeted segment Ob obtain sales data in the industry for several years and draw a conclusion through a moving average O use the census data to see household trends O d.obtain data on the age of potential home buyers
A very general way marketers have approached the analysis of a market is by estimating the purchase decision-making process which includes all of the following elements EXCEPT: O a. Awareness O b. Trial OC Repeat O d. Positioning
Transcribed Image Text:A very general way marketers have approached the analysis of a market is by estimating the purchase decision-making process which includes all of the following elements EXCEPT: O a. Awareness O b. Trial OC Repeat O d. Positioning
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