Consider two cigarette companies, PM Inc. and Brown Inc. If neither company advertises, the two companies split the market. If they both advertise, they again split the market, but profits are lower, since each company must bear the cost of advertising. Yet if one company advertises while the other does not, the one that advertises attracts customers from the other. Refer to Scenario 17-3. What is PM Inc.'s dominant strategy? to advertise only if Brown Inc. does not advertise to refrain from advertising, regardless of whether Brown Inc. advertises to advertise, regardless of whether Brown Inc. advertises to advertise only if Brown Inc. advertises

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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Consider two cigarette companies, PM Inc. and Brown Inc. If neither company advertises, the two companies split the
market. If they both advertise, they again split the market, but profits are lower, since each company must bear the cost
of advertising. Yet if one company advertises while the other does not, the one that advertises attracts customers from
the other.
Refer to Scenario 17-3. What is PM Inc.'s dominant strategy?
to advertise only if Brown Inc. does not advertise
to refrain from advertising, regardless of whether Brown Inc. advertises
to advertise, regardless of whether Brown Inc. advertises
to advertise only if Brown Inc. advertises
Transcribed Image Text:Consider two cigarette companies, PM Inc. and Brown Inc. If neither company advertises, the two companies split the market. If they both advertise, they again split the market, but profits are lower, since each company must bear the cost of advertising. Yet if one company advertises while the other does not, the one that advertises attracts customers from the other. Refer to Scenario 17-3. What is PM Inc.'s dominant strategy? to advertise only if Brown Inc. does not advertise to refrain from advertising, regardless of whether Brown Inc. advertises to advertise, regardless of whether Brown Inc. advertises to advertise only if Brown Inc. advertises
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