Consider the general environment (seven dimensions: demographic, economic, global, political/legal, sociocultural, sustainable physical, and technological) and how it affects an industry that you are interested in. Which dimensions have the strongest influence on competitors in that industry today? Which dimension(s) do you think will have the greatest influence on them 20 years from now? Please explain.
Consider the general environment (seven dimensions: demographic, economic, global, political/legal, sociocultural, sustainable physical, and technological) and how it affects an industry that you are interested in. Which dimensions have the strongest influence on competitors in that industry today? Which dimension(s) do you think will have the greatest influence on them 20 years from now? Please explain.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider the general environment (seven dimensions: demographic, economic, global, political/legal, sociocultural, sustainable physical, and technological) and how it affects an industry that you are interested in. Which dimensions have the strongest influence on competitors in that industry today? Which dimension(s) do you think will have the greatest influence on them 20 years from now? Please explain.
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