Consider the following information for a simultaneous-move game: two discount stores (megastore and superstore) are interested in expanding their market share through advertising. The table below depicts the profits of both stores with and without advertising. Payoffs for Megastore are in bold.  A Nash Equilibrium     Superstore       Advertise Don't Advertise Megastore Advertise $95, $80 $305, $55   Don't Advertise $65, $285 $165, $115 A Nash equilibrium for the Megastore to advertise and for the Superstore to advertise for the Megastore to advertise and for the Superstore not to advertise for the Megastore to not advertise and for the Superstore to advertise for the Megastore to not advertise and for the Superstore to not advertise

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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Consider the following information for a simultaneous-move game: two discount stores (megastore and superstore) are interested in expanding their market share through advertising. The table below depicts the profits of both stores with and without advertising. Payoffs for Megastore are in bold. 

A Nash Equilibrium

    Superstore  
    Advertise Don't Advertise
Megastore Advertise $95, $80 $305, $55
  Don't Advertise $65, $285 $165, $115

A Nash equilibrium

for the Megastore to advertise and for the Superstore to advertise
for the Megastore to advertise and for the Superstore not to advertise
for the Megastore to not advertise and for the Superstore to advertise
for the Megastore to not advertise and for the Superstore to not advertise
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