Consider the Characteristics of the Marketing Communications Mix and create a communications mix strategy for a new restaurant in an area that you are familiar with. Your discussion must include in detail, the communication content, communication objectives, communication tools that would be used at the different stages in the Product Life Cycle for the service firm of your choice.

Consider the Characteristics of the Marketing Communications Mix and create a communications mix strategy for a new restaurant in an area that you are familiar with. Your discussion must include in detail, the communication content, communication objectives, communication tools that would be used at the different stages in the Product Life Cycle for the service firm of your choice.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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