consider Lindsey's satisfaction only if she has worked in the same job for at least two years. consider Lindsey's satisfection, but place less emphasis on it then on the satisfaction of a stockholder, since she is an external customer take Lindsey's satisfaction into account, because customers can be internal as well as external ignore Lindsey's satisfaction, since she is an employee rather than a customer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As a sales rep for an eyewear company, Lindsey frequently relies on the marketing department for information and materials.
When using customer satisfaction to judge the success of their company, Lindsey's managers should
Multiple Choice
O consider Lindsey's satisfaction only if she has worked in the same job for at least two years.
consider Lindsey's satisfaction, but place less emphasis on it than on the satisfaction of a stockholder, since she
is an external customer
take Lindsey's satisfaction into account, because customers can be internal as well as external
Transcribed Image Text:As a sales rep for an eyewear company, Lindsey frequently relies on the marketing department for information and materials. When using customer satisfaction to judge the success of their company, Lindsey's managers should Multiple Choice O consider Lindsey's satisfaction only if she has worked in the same job for at least two years. consider Lindsey's satisfaction, but place less emphasis on it than on the satisfaction of a stockholder, since she is an external customer take Lindsey's satisfaction into account, because customers can be internal as well as external
consider Lindsey's satisfaction only if she has worked in the same job for at least two years.
consider Lindsey's satisfaction, but place less emphasis on it then on the satisfaction of a stockholder, since she
is an external customer.
take Lindsey's satisfaction into account, because customers can be internal as well as external
Oignore Lindsey's satisfaction, since she is an employee rather than a customer
G
Transcribed Image Text:consider Lindsey's satisfaction only if she has worked in the same job for at least two years. consider Lindsey's satisfaction, but place less emphasis on it then on the satisfaction of a stockholder, since she is an external customer. take Lindsey's satisfaction into account, because customers can be internal as well as external Oignore Lindsey's satisfaction, since she is an employee rather than a customer G
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