As a sales rep for an eyewear company, Lindsey frequently relies on the marketing department for information and materials.When using customer satisfaction to judge the success of their company, Lindsey's managers shouldMultiple ChoiceO consider Lindsey's satisfaction only if she has worked in the same job for at least two years.consider Lindsey's satisfaction, but place less emphasis on it than on the satisfaction of a stockholder, since sheis an external customertake Lindsey's satisfaction into account, because customers can be internal as well as external consider Lindsey's satisfaction only if she has worked in the same job for at least two years.consider Lindsey's satisfaction, but place less emphasis on it then on the satisfaction of a stockholder, since sheis an external customer.take Lindsey's satisfaction into account, because customers can be internal as well as externalOignore Lindsey's satisfaction, since she is an employee rather than a customerG

The question revolves around the role of an employee, Lindsey, who works as a sales representative…

Answered: consider Lindsey's satisfaction only if…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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34) Which of the following is the operational objective of financial management? a. All b. Timely payment of taxes c. Profit Maximization d. Growth of the enterprise
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The financial management is concerned with Select one: a. Reduce profit O b. Increase cost O c. None of the options d. Increase performance e. Optimum utilization of resources
Seller: I can't give you a discount.Customer: What happened to the customer is always right? Seller: That saying is always wrong. Customer: I'm telling all of my friends not to shop here! Seller: If they're like you, please do. As discussed in your module, one of the most critical stakeholders are the customers. Given the situation above, how are you going to deal that kind of situation?
Boredom is best classified as an example of which of the following needs? A. a power need B. a primary need C. a secondary need D. a psychological need
Service organizations display the following characteristics, except that: A. They create more jobs than do manufacturers. B. They employ more people than do manufacturing concerns. C. They carry larger inventories than do manufacturing concerns. D. They account for more than half of all goods and services produced.
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A business management area where a managers need to concern business competition, creation of competitive advantage and adapting changing business environment. * operations accounting finance strategy
As the owner of a fast food restaurant with declining sales, your customers are looking for something new and exciting on the menu. Your market research indicates that they want a burger that is loaded with everything as long as it meets certain health requirements. Money is no object to them. Use Excel to answer this question Requirements: Must include at least one of each item and no more than six of each item Must use whole items (no half or partial servings) Final burger must contain no more than: 3,000 mg of sodium 50 g of fat 3,000 calories Must keep the servings of ketchup and lettuce the same Must keep the servings of pickles and tomatoes the same Must use exactly two buns a. What is the most expensive burger you can make that meets these requirements? b. What are the allocations of each ingredients.
What happens to Customer Lifetime Value (ignoring acquisition costs) when retention rate r is increased by 10%? Assume a positive margin m, a positive retention rate r, and a discount rate of 10%.
Fine Tune's resources include a highly experienced staff and state-of-the-art printing press. However, your closest competition has started to cut into your market share by offering same-day turnaround on most orders. Although your staffing and equipment is not optimized for rapid production, you decide to start offering same-day guarantee to your customers. According to the resource-based view, what is wrong with this decision? a. Employees are resistent to change b. Failed to take into account resource immobility c. Customers tend to have negative opinion of firms that imitate others d. Your business is not organized to capture value
Firms that do better than others are said to have a competitive advantage O True False

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