Conduct Business Unit Analysis of Amazon, necessary details for analysis are provided bellow. Also, recommend appropriate strategy for business unit growth? Amazon’s Business Units ·       Kindle ·       Alexa ·       Amazon Online E-commerce Retail ·       Amazon Prime   Industry E-Book Market Share Growth Rate Operators in E-Book Kindle 41% 3.3% Nook 17% iPad 18% Android 10% Others 14% Industry Smart Speakers Market Share Growth Rate Operators in Smart Speakers Amazon Alexa 37% 69% Google Home 48% Apple Home pod 12% Others 3% Industry Online Retail Industry Market Share Growth Rate Operators in Retail Industry Amazon Retail 36.1% 14.4% Best Buy 5.5% Walmart 3.80% Nordstorm 3.60%   Macy’s 2.80% Industry Streaming Industry Market Share Growth Rate Operators in Streaming Industry Netflix 55% 15.2%

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