Given the situation beiow,(a) Discuss with reasons, whether this situation falls into the category of Applied or Basic research,(b) Explain with reasons who will conduct the research.Companies are very interested in acquiring other firms even when the latter operate in totally unrelated realms of business. For example, Coca-Cola has announced that it wants tobuy China Huiyuan Juice Group in an effort to expand its activities in one of the world's fastest-growing beverage markets. Such acquisitions are claimed to "work miracles."However, given the volatility of the stock market and the slowing down of the business, many companies are not sure whether such acquisitions involve too much risk. At the sametime, they also wonder if they are missing out on a great business opportunity if they fail to take such a risk. Some research is needed here!

Answer A. The situation given above falls in the category of applied research. The details are…

Answered: Companies are very interested in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The Case of Eagle Air Eagle Air is a UK-based airline that used to specialise in long haul flights to a wide range of destinations across the world. Originally a publicly-owned state enterprise, Eagle Air (EA) was privatised & floated on the stock market eight years ago. This event drew a lot of attention from large companies & individuals alike who rushed to buy shares. Other important changes also happened in the wake of EAT’s privatisation & floatation, including a revision of the terms & conditions of employment for all staff. The salaries of pilots & cabin crew were substantially increased – where they benefitted from a hefty 30% rise in pay & could respectively earn up to £180, 000 & £60 000 per annum. As for ground crew & other support & frontline staff, their terms & conditions were unrivalled across the industry as they were paid 25% more than their counterparts in other airlines alongside a reduction in working hours. An Alarming…
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