Click the icon to view the metrics. Click the icon to view the data for each of the potential markets. Which region would benefit from a campaign getting the word out about "Hot Dawg, its Hot Dogs!"? East City with corresponding "Overall Awareness" percentage value of %. (Round to one decimal place.) Which city has people who will tend to be very likely to include "Hot Dawg, its Hot Dogs!" in the initial consideration set when thinking about a quick service restaurant to eat with corresponding Top of Mind Awareness" percentage value of %. (Round to one decimal place.) Which city has people who know about "Hot Dawg, its Hot Dogs!" and are particularly enthusiastic about it? V with corresponding value of the difference between average attitudes of (Round to one decimal place.)
Click the icon to view the metrics. Click the icon to view the data for each of the potential markets. Which region would benefit from a campaign getting the word out about "Hot Dawg, its Hot Dogs!"? East City with corresponding "Overall Awareness" percentage value of %. (Round to one decimal place.) Which city has people who will tend to be very likely to include "Hot Dawg, its Hot Dogs!" in the initial consideration set when thinking about a quick service restaurant to eat with corresponding Top of Mind Awareness" percentage value of %. (Round to one decimal place.) Which city has people who know about "Hot Dawg, its Hot Dogs!" and are particularly enthusiastic about it? V with corresponding value of the difference between average attitudes of (Round to one decimal place.)
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Transcribed Image Text:= Click the icon to view the metrics.
Click the icon to view the data for each of the potential markets.
Which region would benefit from a campaign getting the word out about "Hot Dawg, its Hot Dogs!"?
East City
with corresponding "Overall Awareness" percentage value of %. (Round to one decimal place.)
Which city has people who will tend to be very likely to include "Hot Dawg, its Hot Dogs!" in the initial consideration set when thinking about a quick service restaurant to eat a
with corresponding Top of Mind Awareness" percentage value of %. (Round to one decimal place.)
Which city has people who know about "Hot Dawg, its Hot Dogs!" and are particularly enthusiastic about it?
V with corresponding value of the difference between average attitudes of (Round to one decimal place.)
Transcribed Image Text:Top of Mind
Awareness
Number
Overall
Awareness
Number
Avg.
Knowledge
Avg. Attitude to Avg. Attitude to "Hot
Quick Service Dawg, its Hot Dogs!"
Segment
Population
Sample Size
80%
3.0
3.9
300
16
31
North City
South City
East City
West City
10,000
3.4
4.8
250
9.
14
50%
20,000
4.4
14
26
50%
4.0
19,000
300
4.6
27
33
30%
3.9
17,000
250
Print
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