characteristics of an established organization, such as its routines and structure, increase efficiency but at the same time any entrepreneurial spirit? Is there any way that a company can have their best of both worlds? 4

characteristics of an established organization, such as its routines and structure, increase efficiency but at the same time any entrepreneurial spirit? Is there any way that a company can have their best of both worlds? 4

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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4. Isn't "corporate entrepreneurship" an oxymoron? Do the
characteristics of an established organization, such as its routines
and structure, increase efficiency but at the same time any
entrepreneurial spirit? Is there any way that a company can have
their best of both worlds?
4

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