[Chapter 12, Learning Objective 2: Describe an effective strategy for developing persuasive business messages.] One of the most commonly used methods for framing a persuasive argument is the AIDA model: • A: Open your message by getting the audience's attention. • 1: Build interest with facts, details, and additional benefits. D: Increase desire by providing more evidence and answering possible objections. • A: Motivate a specific action. Persuasive business messages combine three types of persuasive appeals: • Ethos - the ethical dimension, particularly your credibility as the writer. • Pathos - Appeals to emotion • Logos - argumentation based on logic and evidence, including induction (from specific to evidence to a general conclusion), deduction (from a general theory to a specific conclusion), and analogy (comparing one specific example to another) After reviewing these methods and appeals in Chapter 12, complete the following: Scenario: While sitting at your desk during lunch break, slumped over as usual, staring at your computer screen, you see an online article about the dangers of sitting at your desk all day. The article suggests trying a standing desk - or, even better, a treadmill desk, which has an exercise treadmill built into a standing desk. You'd love to lose a few pounds while being healthier and feeling more alert during the day. Plus, you know the company is encouraging employees to live healthier lifestyles in order to improve their overall well-being and to reduce the company's health-care costs. Your task: 1) Research the treadmill desks made by LifeSpan, NordicTrack, or another manufacturer and write a persuasive email message to your boss, requesting that the company buy or rent a treadmill desk for you to try out. Offer to serve as a research subject for the whole office, tracking your weight loss, alertness, and any other relevant variables you can think of. Be sure to use the AIDA method and include the three persuasive appeals.
[Chapter 12, Learning Objective 2: Describe an effective strategy for developing persuasive business messages.] One of the most commonly used methods for framing a persuasive argument is the AIDA model: • A: Open your message by getting the audience's attention. • 1: Build interest with facts, details, and additional benefits. D: Increase desire by providing more evidence and answering possible objections. • A: Motivate a specific action. Persuasive business messages combine three types of persuasive appeals: • Ethos - the ethical dimension, particularly your credibility as the writer. • Pathos - Appeals to emotion • Logos - argumentation based on logic and evidence, including induction (from specific to evidence to a general conclusion), deduction (from a general theory to a specific conclusion), and analogy (comparing one specific example to another) After reviewing these methods and appeals in Chapter 12, complete the following: Scenario: While sitting at your desk during lunch break, slumped over as usual, staring at your computer screen, you see an online article about the dangers of sitting at your desk all day. The article suggests trying a standing desk - or, even better, a treadmill desk, which has an exercise treadmill built into a standing desk. You'd love to lose a few pounds while being healthier and feeling more alert during the day. Plus, you know the company is encouraging employees to live healthier lifestyles in order to improve their overall well-being and to reduce the company's health-care costs. Your task: 1) Research the treadmill desks made by LifeSpan, NordicTrack, or another manufacturer and write a persuasive email message to your boss, requesting that the company buy or rent a treadmill desk for you to try out. Offer to serve as a research subject for the whole office, tracking your weight loss, alertness, and any other relevant variables you can think of. Be sure to use the AIDA method and include the three persuasive appeals.
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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![[Chapter 12, Learning Objective 2: Describe an effective strategy for developing persuasive business
messages.]
One of the most commonly used methods for framing a persuasive argument is the AIDA model:
• A: Open your message by getting the audience's attention.
• 1: Build interest with facts, details, and additional benefits.
D: Increase desire by providing more evidence and answering possible objections.
• A: Motivate a specific action.
Persuasive business messages combine three types of persuasive appeals:
• Ethos - the ethical dimension, particularly your credibility as the writer.
• Pathos - Appeals to emotion
• Logos - argumentation based on logic and evidence, including induction (from specific to evidence
to a general conclusion), deduction (from a general theory to a specific conclusion), and analogy
(comparing one specific example to another)
After reviewing these methods and appeals in Chapter 12, complete the following:
Scenario:
While sitting at your desk during lunch break, slumped over as usual, staring at your computer screen,
you see an online article about the dangers of sitting at your desk all day. The article suggests trying a
standing desk - or, even better, a treadmill desk, which has an exercise treadmill built into a standing
desk. You'd love to lose a few pounds while being healthier and feeling more alert during the day. Plus,
you know the company is encouraging employees to live healthier lifestyles in order to improve their
overall well-being and to reduce the company's health-care costs.
Your task:
1) Research the treadmill desks made by LifeSpan, NordicTrack, or another manufacturer and write a
persuasive email message to your boss, requesting that the company buy or rent a treadmill desk for
you to try out. Offer to serve as a research subject for the whole office, tracking your weight loss,
alertness, and any other relevant variables you can think of. Be sure to use the AIDA method and
include the three persuasive appeals.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F7a1c1730-4c92-4161-b3da-24feb6553e9f%2F432f221e-9bb2-4c57-b77d-dca28fae1d74%2Fbodd6lm_processed.png&w=3840&q=75)
Transcribed Image Text:[Chapter 12, Learning Objective 2: Describe an effective strategy for developing persuasive business
messages.]
One of the most commonly used methods for framing a persuasive argument is the AIDA model:
• A: Open your message by getting the audience's attention.
• 1: Build interest with facts, details, and additional benefits.
D: Increase desire by providing more evidence and answering possible objections.
• A: Motivate a specific action.
Persuasive business messages combine three types of persuasive appeals:
• Ethos - the ethical dimension, particularly your credibility as the writer.
• Pathos - Appeals to emotion
• Logos - argumentation based on logic and evidence, including induction (from specific to evidence
to a general conclusion), deduction (from a general theory to a specific conclusion), and analogy
(comparing one specific example to another)
After reviewing these methods and appeals in Chapter 12, complete the following:
Scenario:
While sitting at your desk during lunch break, slumped over as usual, staring at your computer screen,
you see an online article about the dangers of sitting at your desk all day. The article suggests trying a
standing desk - or, even better, a treadmill desk, which has an exercise treadmill built into a standing
desk. You'd love to lose a few pounds while being healthier and feeling more alert during the day. Plus,
you know the company is encouraging employees to live healthier lifestyles in order to improve their
overall well-being and to reduce the company's health-care costs.
Your task:
1) Research the treadmill desks made by LifeSpan, NordicTrack, or another manufacturer and write a
persuasive email message to your boss, requesting that the company buy or rent a treadmill desk for
you to try out. Offer to serve as a research subject for the whole office, tracking your weight loss,
alertness, and any other relevant variables you can think of. Be sure to use the AIDA method and
include the three persuasive appeals.
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