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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question: Alicia is a self employed hair staylist who owns her own salon....
Alicia is a self employed hair staylist who owns her own salon. She has asked you to consult with her on how to generate more
revenue. Using the price adjustment strategies discussed in the chapter. Advise Alicia on her options to increase overall sales
Transcribed Image Text:Question: Alicia is a self employed hair staylist who owns her own salon.... Alicia is a self employed hair staylist who owns her own salon. She has asked you to consult with her on how to generate more revenue. Using the price adjustment strategies discussed in the chapter. Advise Alicia on her options to increase overall sales
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