CEO, Kevin Johnson, was presented with a challenge when two African-American men were arrested in a Starbucks while waiting for an associate. The arrests led to negative backlash for Starbucks. Johnson personally addressed the issue and took several steps to change the culture and policies of the company. This case presents several key issues, including the link between ethical practices, mission and core values, unconscious bias in the workplace, and how a CEO’s actions impact the employees.

CEO, Kevin Johnson, was presented with a challenge when two African-American men were arrested in a Starbucks while waiting for an associate. The arrests led to negative backlash for Starbucks. Johnson personally addressed the issue and took several steps to change the culture and policies of the company. This case presents several key issues, including the link between ethical practices, mission and core values, unconscious bias in the workplace, and how a CEO’s actions impact the employees.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter5: Managing Ethics And Social Responsibility

Section: Chapter Questions

Problem 1SGB

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