Centennial Company developed a trademark to distinguish its products from those of the competitors. Through advertising and other means, the entity is seeking to establish significant product identification to increase future sales. The similarity between the trademark costs and other intangible and operating costs has caused some confusion over proper accounting. The following items are being treated as part of the cost of the trademark: Marketing research to study consumer tastes Design costs of trademark Legal fees of registering trademark Advertising to establish recognition of trademark Registration fee with Patent Office 400,000 1,500,000 150,000 200,000 50,000 What is the initial cost of the trademark?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Centennial Company developed a trademark to distinguish
its products from those of the competitors.
Through advertising and other means, the entity is seeking
to establish significant product identification to increase
future sales.
The similarity between the trademark costs and other
intangible and operating costs has caused some confusion
over proper accounting.
The following items are being treated as part of the cost of
the trademark:
Marketing research to study consumer tastes
Design costs of trademark
Legal fees of registering trademark
Advertising to establish recognition of trademark
Registration fee with Patent Office
400,000
1,500,000
150,000
200,000
50,000
What is the initial cost of the trademark?
Transcribed Image Text:Centennial Company developed a trademark to distinguish its products from those of the competitors. Through advertising and other means, the entity is seeking to establish significant product identification to increase future sales. The similarity between the trademark costs and other intangible and operating costs has caused some confusion over proper accounting. The following items are being treated as part of the cost of the trademark: Marketing research to study consumer tastes Design costs of trademark Legal fees of registering trademark Advertising to establish recognition of trademark Registration fee with Patent Office 400,000 1,500,000 150,000 200,000 50,000 What is the initial cost of the trademark?
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