Case Study 4: A car dealer wishes to learn whether they can predict customers preferred car make type based on suburb so that they could distribute their mail advertising more effectively. The table below shows the number of people in a random sample of 245 and their current cars. Suburb Nedlands Como Bentley Benz 20 15 BMW 30 20 15 Toyota 10 15 20 Hyundai 5 8 40 Kia 7 30 Your Tasks: Conduct an appropriate test to see if there is sufficient evidence to establish a connection between suburb and car preference at the 1% level of significance. Car Preference

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Estimation

A new framework of data analysis where the new statistical methods are used for interpreting the results and analyzing the data is known as estimation in statistics.