Case Analysis: Al Ismail Fashions (AIF) is a garment company, located in Alkhwair Muscat, which consists primarily of much smaller garment makers. AIF was started 13 years ago by Ahmed and Salim, who has over 15 years of experience with a major garment manufacturer. And the partnership initially blended very well. Ahmed is extremely creative with a real talent for merchandising. Mainly because of his knowledge, the AIF is known for its quality and “in” fashions. Salim has contributed to merchandising and marketing ideas but has mainly assumed the duties of the firm’s chief operating officer. Ahmed has had little interest in the financial aspects of

Principles of Accounting Volume 2
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ISBN:9781947172609
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Chapter2: Building Blocks Of Managerial Accounting
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Case Analysis:

Al Ismail Fashions (AIF) is a garment company, located in Alkhwair Muscat, which consists primarily of much smaller garment makers. AIF was started 13 years ago by Ahmed and Salim, who has over 15 years of experience with a major garment manufacturer. And the partnership initially blended very well. Ahmed is extremely creative with a real talent for merchandising. Mainly because of his knowledge, the AIF is known for its quality and “in” fashions. Salim has contributed to merchandising and marketing ideas but has mainly assumed the duties of the firm’s chief operating officer. Ahmed has had little interest in the financial aspects of the company as he preferred to work on fashion designing and development of marketing strategies. A few months ago, however, he decided that he had better become more involved with the company’s financials. Ahmed wants to analyse the financial statement of the company to know the current financial performance and positions of the company. The following are the financial details of the AIF.

 

If

 

total fixed assets = 31420 OMR

Total long-term liabilities =9970

Total current assets = 18930

Total current liabilities =4765

Shareholders' funds=35615

Capital employed= 45585

Liquid Ratio = 3.34

Current Ratio = 3.97

Return of Capital Employed Ratio = 249.97%

Return on Equity ratio= 3.199 or 319.9%

 Gross Profit ratio = 53.03%,

 Net Profit Margin ratio = 34.53%

 

Q1:Give a brief report on the financial position of the company based on the above figures

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