Carizick Co manufactures gaming products. It has created a new games console called the QpBox which is about to be launched. Demand for the QpBox is anticipated to be high. The product life cycle of the QpBox is expected to be three years with 300,000 units forecast to be sold during its first year. Sales volumes are expected to decrease by 75,000 units in each subsequent year. Production volumes will be based on expected demand levels.
Carizick Co manufactures gaming products. It has created a new games console called the QpBox which is about to be launched. Demand for the QpBox is anticipated to be high. The product life cycle of the QpBox is expected to be three years with 300,000 units forecast to be sold during its first year. Sales volumes are expected to decrease by 75,000 units in each subsequent year. Production volumes will be based on expected demand levels.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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
Transcribed Image Text:Carizick Co manufactures gaming products. It has created a new games console
called the QpBox which is about to be launched. Demand for the QpBox is
anticipated to be high.
The product life cycle of the QpBox is expected to be three years with 300,000 units
forecast to be sold during its first year. Sales volumes are expected to decrease by
75,000 units in each subsequent year. Production volumes will be based on
expected demand levels.
The following costs for the QpBox have been determined:
Design and development
Pre-launch advertising
Advertising in Year 2
Packaging
Manufacturing cost
$120m
$0.5m
$0.4m
$3 per unit
$80 per unit
At a recent board meeting, the finance director said that Carizick Co should look to
maximise the profitability of the QpBox over its life cycle. The marketing director
made the comment that Carizick Co should focus on extending the maturity phase of
the life cycle only as this stage is where the QpBox is most profitable.
Contract with Zone Co
Carizick Co has signed a contract with a software games retailer Zone Co to produce
and package a branded game for Zone Co to sell to its customers via its retail outlets
at a price of $16.50 per unit.
The contract is for a total of 120,000 units over three years and the following cost
information is available for the duration of the contract:
Year 1
$320,000
Total production and packaging costs
Carizick Co have also had to purchase a machine which will only be used for this
contract. This machine cost $500,000 to purchase up front and will cost $100,000 to
dispose of.
Year 2
$343,750
Year 3
$176,250

Transcribed Image Text:What is the average profit mark-up which Carizick Co will earn from the three-year contract with
Zone Co?
O 37.50%
O 4.50%
O 12.00%
O 28.13%
Expert Solution

Step 1: Define average profit mark up
Average profit mark-up is the excess of average revenue over the average cost in the percentage term. In order to determine the average profit mark-up, first the average revenue and average cost are determined. With the help of these two, the average profit mark-up can be computed.
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