The managers of a company are considering an investment with the following estimated cash flows. MARR is 15% per year. The company is inclined to make the investment; however, the managers are nervous because all of the cash flows and the useful life are approximate values. The capital investment is known to be within ±5%. Annual expenses are known to be within ±10%. The annual revenue, market value, and useful life estimates are known to be within ±20%. Solve, a. Analyze the sensitivity of PW to changes in each estimate individually.Based on your results,make a recommendation regarding whether or not they should proceed with this project. Graph your results for presentation to management.b.The company can perform market research and/or collect more data to improve the accuracy of these estimates. Rank these variables by ordering them in accordance with the need for more accurate estimates (from highest need to lowest need).
Transcribed Image Text:Capital investment
Annual revenues
$30,000
$20,000
$5,000
$1,000
5 years
Annual expenses
Market value
Useful life
Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .
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Stephen A. Ross Franco Modigliani Professor of Financial Economics Professor, Randolph W Westerfield Robert R. Dockson Deans Chair in Bus. Admin., Jeffrey Jaffe, Bradford D Jordan Professor
Stephen A. Ross Franco Modigliani Professor of Financial Economics Professor, Randolph W Westerfield Robert R. Dockson Deans Chair in Bus. Admin., Jeffrey Jaffe, Bradford D Jordan Professor
