Select a type of B2B organisation  (producer, reseller, government agency or non-governmental organisation.  Identify the key criteria that customers of the organisation use to analyse the experience of doing business with similar organisations in that segment.  Draw a perceptual map showing the position of your selected organisation in relation to its major competitors or similar organisations

Q: Discuss the need to understand competitors aswell as customers through competitor analysis

A: We all know that organizations have only two main clients, one is the competitors and the second one…

Q: Identify, describe, and give examples of the four majortypes of business markets.

A: Business markets are markets which sells products and services to other businesses where those…

Q: Provide a rundown of the many internet marketing strategies and collaborations that exist, from B2B…

A: Internet marketing strategies and collaborations are critical components of any successful online…

Q: Identify a product or service you want to market, and choose a market targeting strategy you think…

A: Market targeting strategy: If a business wants to market its product and services, they need to…

Q: Segmenting or dividing a market into distinctive groups of buyers. Please provide example of a…

A: Segmentation helps to identify the ideal customers for a product/service who are more likely to buy…

Q: What criteria should a lawn equipment company use in assessing the attractiveness of market…

A: The lawn equipment companies generally refer to the companies that provide products of the…

Q: Describe the marketing mix decisions (product, distribution, promotional, pricing) that marketers…

A: The marketing mix, sometimes known as the 4Ps, is a group of crucial components that companies take…

Q: How does a company go about "marketing" its products or services?

A: Different companies use different marketing techniques before launching their products such as…

Q: Discuss these three objectives: obtaining an MBA in Marketing Becoming a professional in the…

A: Creating and adapting to the best work of professional goals is what career planning is about. It…

Q: Why is it important to screen the basic needs of the prospective market before considering doing…

A: Basic needs of a market consist of the consumer's desire for a specific benefit of a service or of a…

Q: uld a company pu

A: Market segmentation is the division of a market into numerous homogeneous groups of consumers, each…

Q: The marketer of Rolex watches should use: Select one:   a. Differentiated or segmented marketing b.…

A: Marketing strategies are tactics used by companies to achieve the marketing objectives of the firm.…

Q: Describe what a car manufacturer should do if he decides to pursue; Production orientation Product…

A: Orientation is business refers to the core value of business that helps the organization to fulfill…

Q: Elaborate the importance of building strong relationship between a company and its customers?

A: The relationship between the company and its customers plays a significant role in this dynamic…

Q: How do marketers identify the Most Valuable Customers and understand their Needs?

A: Customers can be elaborated as those individuals who become the purchaser of the product offered by…

Q: Think of a specific product or service then formulate a concrete marketing strategies that can gain…

A: Marketing is the process of creating communicating and delivering customer value with the help of…

Q: Determine the three categories of companies that would have the most difficulty competing in the…

A: There are different types of companies working in the market. Companies are either classified or…

Q: Describe Business Markets. Give practical examples.

A: The market is known as a place for buying and selling that is usually held between buyers and…

Q: Define availability. What strategies can be used to improve it? Give examples

A: The level of product availability is an optimal level of availability to be maintained for sales. It…

Q: discuss the factors that influence the customer and the buying process

A: Some important factors that influence buying decisions are Economic factors, functional factors,…

Q: Supply Chain Management

A: Comprehensive analyses report on selected Business-to-Business (B2B) organization/marketing…

Q: ses segment their custa least 2 reasons.

A: Customer segmentation is the activity of breaking your client base into bunches relying upon…

Q: Search goods allow buyers to find information and choose among them prior to purchase. true or…

A: Customer experience strategy model allows marketers to understand about customers gathering…

Q: Assume your company makes shop towels toiletry sets and packages, hand-washing stations, cleaning…

A: In B2B market, products and services are provided from one organization to another organization. B2B…

Q: Three (3) practical reasons why the company should segment their market

A: The  рrосess  оf  dividing  the  роtentiаl  buyers  оf  а  рrоduсt  intо  different  саtegоries  оn…

Q: Research Whole Foods (wholefoodsmarket.com) and discuss who you think comprises their target market.…

A: The target market refers to the section of the population that a company aims to serve through its…

Q: As a marketer, why is it necessary to consider product life cycle management and align it to your…

A: Product life cycle: A product passes from different phase in the market which effects its supply and…

Q: Choose a fast-food restaurant chain that does business in your area. Describe the company's target…

A: Mcdonald's is the biggest fast-food chain restaurant in my area and it is the more popular food…

Q: Identify the four major categories of business market customers?

A: When it comes to marketing, there is one aspect every business should be aware of: not all consumers…

Q: eds your help in getting a market in your home,  Advise on the possible segmentation bases which…

A: As a marketing strategy, market segmentation entails identifying specific client groups in order to…

Q: In the realm of CRM, what are the key differences between business-to-consumer (B2C) and…

A: Customer relationship management is the aspect that assists in managing the well-being and positive…

Q: Describe how to identify the best customers?

A: Customers can be referred to as those people who become the purchaser of the product offered by a…

Q: As a marketer why do you need to understand the needs of your customer

A: However good your product or service is, the simple truth is that no-one will buy it if they don't…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.