Can the firm cope with change? Explain

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Can the firm cope with change? Explain

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In this dynamic and flexible environment, the market goes with a lot of changes every day. These changes being external to the business but still affects the business activity. This leads to change in the organizational objectives too.

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