Calculate the net advantage to leasing, a.k.a. NAL, for Jeff & Bezos. (Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16. If your answer is negative, don't forget to put the minus sign.)
Calculate the net advantage to leasing, a.k.a. NAL, for Jeff & Bezos. (Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16. If your answer is negative, don't forget to put the minus sign.)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question

Transcribed Image Text:Jeff & Bezos is a fresh groceries delivery company. The company has access to
borrowing funds at a pre-tax rate of 6% per year. Jeff & Bezos pays income taxes using
24 % tax rate. The company would like to start using high-speed low-altitude drones to
deliver grocery purchases directly to residential customers' backyards. The required
fleet of drones costs $6,300,000. If the company chooses to buy them, the
drones would be losing their economic value following the straight-line depreciation
method during a six year period. The fleet of drones, due to their heavy usage, would
have no salvage value in six years. Instead of buying the fleet of the drones, Jeff &
Bezos is also contemplating leasing them for an estimated pre-tax annual cost of
$1,260,000 for six years from a different company. What should Jeff & Bezos do? Should
the company buy or lease the drones?
Calculate the net advantage to leasing, a.k.a. NAL, for Jeff & Bezos. (Do not round
intermediate calculations and round your answer to 2 decimal places, e.g., 32.16. If
your answer is negative, don't forget to put the minus sign.)
NAL
According to the above calculations, Jeff & Bezos should
Lease
O Buy
the drones.
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 4 steps

Recommended textbooks for you

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON


Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning