Business success is pegged on the value for a product or service that a customer is willing to pay for. As a supplier, what considerations would one put into account when determining the value of the product that would ensure substantial profit.
Business success is pegged on the value for a product or service that a customer is willing to pay for. As a supplier, what considerations would one put into account when determining the value of the product that would ensure substantial profit.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Business success is pegged on the value for a product or service that a customer is willing to pay for. As a supplier, what considerations would one put into account when determining the value of the product that would ensure substantial profit.
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