Business portfolio analysis. Occasionally, companies sellparts of themselves to other firms. One stated motive for suchdivestitures is that the sold assets are a poor strategic fit forthe rest of the company’s business portfolios. An exampleis the sale of a controlling interest in NBC Universal by GE tocable giant Comcast. Using a major search engine, researchthe sale of NBC Universal. In the context of business portfolioanalysis, why did GE decide to sell, and why did Comcastdecide to buy NBC Universal?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Business portfolio analysis. Occasionally, companies sell
parts of themselves to other firms. One stated motive for such
divestitures is that the sold assets are a poor strategic fit for
the rest of the company’s business portfolios. An example
is the sale of a controlling interest in NBC Universal by GE to
cable giant Comcast. Using a major search engine, research
the sale of NBC Universal. In the context of business portfolio
analysis, why did GE decide to sell, and why did Comcast
decide to buy NBC Universal?

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