Business markets have derived demand. Discuss what derived demand means and the implications of derived demand for business markets in terms of marketing mix (4 ps) strategies?
Business markets have derived demand. Discuss what derived demand means and the implications of derived demand for business markets in terms of marketing mix (4 ps) strategies?
Chapter13: Services Marketing
Section: Chapter Questions
Problem 3DYMP
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Business markets have derived demand. Discuss what derived demand means and the implications of derived demand for business markets in terms of marketing mix (4 ps) strategies?
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