Business markets have derived demand. Discuss what derived demand means and the implications of derived demand for business markets in terms of marketing mix (4 ps) strategies?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 3DYMP
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Business markets have derived demand. Discuss what derived demand means and the implications of derived demand for business markets in terms of marketing mix (4 ps) strategies?

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