Home Depot brough American notions of DIY when entering the market in China, where people arenot used to do this type of work because labor is so cheap that most people simply hire a handyman.Therefore, the company is an example of failure in understanding thewhen goingglobal.O Technological ForcesO Economic ForcesO Sociocultural ForcesO Community Forces

PESTLE Analysis is a tool for analysing Macro Environment in a country. It stands for Political…

Answered: brough American notions of DIY when…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Studying international business is important for all the following reasons except for ________. A) It explains why a government is motivated by profit. B) An understanding helps you decide what governmental policies to support. C) The best way of conducting business may differ by country. D) It helps managers to decide where to find resources and to sell. E) Modes of operations may differ from those used domestically. F) Most companies are either international or compete with international companies. G)An understanding helps you make better career decisions.
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How Nando’s Champions South African Culture And CuisineASK ANY BRIT what their favorite takeaway spot is and they’re sure to mention Nando’s. Ask them about the origins ofNando’s menu, and they’ll probably say Portugal. It’s a reasonable answer. Its logo is the Rooster of Barcelos, a famousPortuguese symbol. The food is seasoned with Portuguese spices and Portuguese bread rolls are among the restaurant’smany sides. However, to label Nando’s a product of Portugal isn’t strictly true. Nando’s was in fact born in Johannesburg,South Africa, making this beloved fast-casual spot a mashup between Portuguese and African cuisines. Here’s everythingyou need to know about the origins of Nando’s, and its effort to celebrate and support South Africa.Peri-peri chicken in particular has sparked much debate over its origins. Some say that the Portugese brought the Africanbird’s-eye chilli, or peri-peri pepper, to Mozambique from Brazil. Others say it actually first discovered in Zambia andZimbabwe and…
Context Netflix’s 8,600 employees provide video streaming service to more than 200 million customers in 190 countries. Spotify’s music streaming app is available in 92 countries, serving 250 million customers; the company employs 4,405 people in 48 offices worldwide. Lastly, Zoom’s 2,700 employees provide ubiquitous video conferencing service in more than 45 countries Although they have a tremendous global span, these sorts of companies don’t fit our historic template for categorizing, classifying, and contextualizing a multinational enterprise. Rather, they have far fewer offices and people than one would find in say, Nestlé’s, Toyota, or Johnson & Johnson. Now, in the case of Netflix, Spotify, and Zoom, they and similar sorts of enterprises have been around for just a short time. They fit our general expectation of the characteristics, circumstances, and context of smaller companies that play big globally by working the digital context of globalization in the 21st century—again,…
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