Brandon Corporation, the maker of a variety of rubber products, is in the midst of a business downturn and has many idle facilities. Nationwide Tire Company has approached Brandon to produce 400,000 oversized tire tubes for $3.00 each. Brandon predicts that its variable costs will be $3.20 each. Its fixed costs, which had been averaging $2.50 per unit on a variety of products, will now be spread over twice as much volume. The president commented, "Sure we will lose $.20 each on the variable costs, but we will gain $1 per unit by spreading our fixed costs over more units. Therefore, we should take the offer because it would gain us $.80 per unit.” Brandon currently has a volume of 400,000 units, sales of $1,600,000, variable costs of $1,200,000, and fixed costs of $1,000,000. Required: a. Compute the impact on operating profit if the special order is accepted. b. Based on your calculations, explain why you agree or do not agree with the president. c. Would it be beneficial for Brandon to take a loss on this order if it desires to enter this market? Briefly discuss.
Brandon Corporation, the maker of a variety of rubber products, is in the midst of a business downturn and has many idle facilities. Nationwide Tire Company has approached Brandon to produce 400,000 oversized tire tubes for $3.00 each. Brandon predicts that its variable costs will be $3.20 each. Its fixed costs, which had been averaging $2.50 per unit on a variety of products, will now be spread over twice as much volume. The president commented, "Sure we will lose $.20 each on the variable costs, but we will gain $1 per unit by spreading our fixed costs over more units. Therefore, we should take the offer because it would gain us $.80 per unit.” Brandon currently has a volume of 400,000 units, sales of $1,600,000, variable costs of $1,200,000, and fixed costs of $1,000,000. Required: a. Compute the impact on operating profit if the special order is accepted. b. Based on your calculations, explain why you agree or do not agree with the president. c. Would it be beneficial for Brandon to take a loss on this order if it desires to enter this market? Briefly discuss.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:**Brandon Corporation Case Study: Analyzing Special Orders**
**Background:**
Brandon Corporation, a manufacturer of various rubber products, is currently experiencing a business downturn, resulting in many idle facilities. Nationwide Tire Company has proposed a special order for Brandon to produce 400,000 oversized tire tubes at a price of $3.00 each.
**Cost Analysis:**
- **Variable Costs:** Brandon estimates the variable costs for each tire tube will be $3.20.
- **Fixed Costs:** Previously, the fixed costs averaged $2.50 per unit across different products. With the new order, these costs will be distributed across more units.
The company's president noted, “Sure we will lose $0.20 each on the variable costs, but we will gain $1 per unit by spreading our fixed costs over more units. Therefore, we should take the offer because it would gain us $0.80 per unit.”
**Current Financials:**
- Production volume: 400,000 units
- Sales Revenue: $1,600,000
- Variable Costs: $1,200,000
- Fixed Costs: $1,000,000
**Requirements:**
a. **Impact on Operating Profit:**
- Calculate the impact on operating profit if the special order is accepted.
b. **Assessment:**
- Provide an analysis based on the calculations whether to agree with the president’s decision.
c. **Strategic Consideration:**
- Discuss the potential benefits or drawbacks for Brandon in accepting a loss on this order to enter this market.
**Graphical Analysis:**
(No graphs or diagrams are provided, but a detailed calculation and strategic assessment are required.)
**Conclusion:**
Make data-driven recommendations for Brandon Corporation’s decision-makers and discuss long-term strategic implications.
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