Both the provider and customer affect the service outcome.O TrueFalseSmart managers treat pricing as a key strategic tool for creating andcapturing customer value.O TrueO FalseGood-value prices are a relative thing, even premium brands can launchvalue versions.O TrueFalse

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Both the provider and customer affect the service outcome. O True False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Introduction to service marketing

Organizations that provide products or products to their consumers use service marketing to enhance brand recognition and revenue. In contrast to product marketing, service marketing promotes intangible transactions that add value to clients. Advertisers utilize efficient service marketing methods to gain client trust and demonstrate how their product may benefit them. Service marketing is interaction and value-based marketing.

Question

Both the provider and customer affect the service outcome.
O True
False
Smart managers treat pricing as a key strategic tool for creating and
capturing customer value.
O True
O False
Good-value prices are a relative thing, even premium brands can launch
value versions.
O True
False

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